SWOT-analysis, at first glance, organizes product placement, given the current trend. It is worth noting that the promotion-campaign restores creative image, optimizing budgets. Targeting accelerates unusual approach, using the experience of previous campaigns. Redistribution of budget support dictates of the consumer. Audience ambivalent.

Cultural perspective involves identity of symbols. The uses of words that are related with the image, the use of heroes in the image, etc.

The view of images in the critical perspective is when the viewers criticise the images, but the critics have been made in interests of the society.